Five creative strategies for e-commerce success
The e-commerce industry has grown rapidly around the world. The global pandemic has transformed the retail landscape since 2020, with more consumers preferring online shopping over visiting bricks and mortar stores.
According to Statista, e-commerce sales are predicted to increase significantly from 18% of all retail sales worldwide to 21.8% in 2024.
Clearly, this is the future. And you should see this as your chance to secure profits and a bright future for your business. So, let’s go through some strategies that will help you drive success with your e-commerce business.
Use intranet
Internal business communication is supported through an intranet. In today's fast paced corporate world, having an intranet as your company's one source for information, communication, and collaboration enhances productivity.
But before you go ahead and implement this, know that there are quite a few benefits your organisation can get out of the intranet:
Good document management;
Better communication;
Allows you to create private groups;
A high degree of customisation;
Provides good search tools.
If you have a WordPress website, it will be easy to execute this. Simply create a WordPress intranet infrastructure for your business and you’re good to go. This is a great way to build a private forum for your employees. It will allow you to create an internal knowledge base, centralising all info and data.
It will also offer a way for your team members to communicate and organise through group chats, direct messages, or forums. And you will be able to store important business documents that only employees can see and access safely.
Reap the benefits of an IP geolocation tool
IP geolocation technology can be used to segment your e-commerce audience by location in order to improve conversion and increase sales. A reliable IP lookup tool will give your business the insight needed for you to deliver better services to customers and expand across borders.
Geolocation IP tools enable e-commerce enterprises to more effectively segment and market their consumer base.
An increasing number of countries throughout the world are purchasing goods and services online, allowing businesses to segment and cater to each country.
A major online store, for example, that develops website content for a global consumer base can now create distinct content for each country it serves.
On top of that, an IP geolocation tool can help you improve conversions with localised content. Conversions will improve if each consumer receives personalised content based on their location.
Visitors are more likely to convert when they read localised posts rather than generic content aimed at a global audience. The vast majority of customers would more likely buy from a website that includes localised information compared to another that does not.
Embrace AR
Through a virtual experience, augmented reality (AR) allows the user to preview the product or service before purchasing it. To put it another way, it's a virtual try-on.
Customers can, for example, virtually try on their clothes or makeup by using different filters based on their size, body shape, colors, and skin tone. Moreover, a person considering purchasing furniture may digitally imagine how it will fit in a particular area and determine whether it will look good.
Out all of the e-commerce techniques, augmented reality is the most technical, and it will undoubtedly improve the performance of your website. Ikea and Sephora are two of the most well known retailer websites that incorporate AR.
So why should your website be any different?
Use Google Ads
Simply put, Google Ads is internet advertising. You pay Google a set amount per day, week, or month to have your site appear at the top of the SERPs.
When someone searches for a product using keywords linked with your site or brand, Google Ads will place your site on the first page of results.
This raises the number of consumers who will potentially connect with your site, which helps a top of the funnel consumer reach the middle. In other words, as an entrepreneur, you need to have Google Ads on your side if you want to rake in new customers and close more sales.
Try email marketing automation tools
Many businesses disregard email because they believe it is outdated. However, email is still one of the most effective ways to engage clients and close deals.
Autoresponders, for example, make it simple to create automation and choose which email messages are sent to clients based on their actions. As a result, email may be used to interact and sell to your existing consumer base.
You can also look for ways to be more creative with your marketing automation.
For example, sending a simple happy birthday message to your customers can make their day. It basically requires no work on your part, can be automated and makes the recipient feel valued and appreciated.
Final words
Go through this article again and see if you can implement the highlighted strategies to make your own business better and more efficient. Remember, e-commerce is the future, so make sure you do your best to follow the latest trends and stay on top.
