Hullabalook tech powers new Sofology shopping tool

Sofology has launched a tool which aims to inspire shoppers and help them make more informed purchasing decisions. 

‘Create Your Look’, powered by Hullabalook, allows people to build their own interior designs and visualise how sofas will look at home.

They can explore the retailer’s product catalogue and add their favourite products to a canvas.

The canvas is customisable; shoppers can change the wall and floor colours and move the products around to replicate their own spaces. 

Graham Wilson, Head of Business Development, says: “Create Your Look is already driving amazing results for us. More customers are coming, staying and returning to our site.”

“We’ve seen a 178% uplift in average number sessions per user and 151% uplift in time spent on site. Web conversions have seen a 39% uplift.”

“These are amazing achievements - not only do our customers love using the tool - it’s also driving revenue. We couldn’t be happier with its performance.”

Bryony Elliott, Founder, Hullabalook, adds: “The Sofology team clearly understands their customers and work tirelessly to provide a personalised shopping experience.”

“We’re very proud to see our technology making such a huge impact. Shoppers using Hullabalook stay on Sofology’s site longer, they keep returning, and they’re spending more. It doesn’t get much better than that.”