Cultura invests in Aptos merchandise and assortment planning tech
French retailer Cultura is to deploy Aptos’ Merchandise Financial Planning and Assortment Planning solutions.
“With the ambition to continue the development of our business, we require a technology foundation that will allow us to scale our merchandise processes without losing our unique ability to offer products that are highly relevant to shoppers within a local area,” says Rebeca Colling, Strategy Director and CIO at Cultura.
“As we benchmarked different solutions, Aptos’ planning technology stood out based on its alignment with our functional requirements, its proven support for complex omnichannel retailing and its ability to create highly localised assortments.”
“By facilitating tighter collaboration between Cultura’s central planning teams and its store managers, our technology will help this retailer offer the best possible selection of global and local brands and tailor the assortment to the specificities of each store,” says Aptos President and COO Steve Towe.
“Localising assortments in a fast moving and omnichannel environment requires the ability to make product decisions rapidly and accurately, from strategy to execution.”
“With our advanced planning technologies built for an omnichannel world, Cultura can continue to bring creativity to life and offer the best products and experiences, no matter when or where a shopper is engaging with the Cultura brand.”
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