IWC Schaffhausen launches Creator’s Time series on Clubhouse
Luxury Swiss watch brand, IWC Schaffhausen, has launched a content partnership with social audio strategist, Abraxas Higgns.
Creator’s Time will position IWC at the centre of a six-week series of discussions on Clubhouse which will also be developed and released as podcasts.
The series will launch from Thursday, 4th November. Abraxas will host discussions with a variety of creators from the IWC brand, providing members, creators and brand fans with the opportunity to engage and ask questions.
According to a press release, Higgns is an ex-Wall Street investment strategist, who has evolved to a social audio strategist, consulting with influencers and thought leaders on Clubhouse.
“Abraxas has been prolific on the Clubhouse platform, building a following of over 450K, he is now the most popular Clubhouse creator in the UK and Europe,” the press release states.
“He will be bringing his distinctive, lexical ability to Creator’s Time, hosting weekly rooms with Clubhouse creators and IWC brand ambassadors.”
“The rooms will be joined by his garnered community and will be open to all to join and participate in, by asking questions to the hosts on the platform itself of via the Backchannel function.”
The release adds: “Clubhouse’s platform is curating a differing creator base from other social platforms, in which creators, thought leaders and brands can connect to discuss and share ideas and experiences.”
“This cultural partnership is an example of the growing brand opportunities on the audio social platform, through which brands can engage directly with communities and discover creators and cultural trends as they emerge.”
The series kicks off today with a feature piece on the future of audio social for creatives and luxury brands.
