Pets at Home deploys Go Instore live video solution
Go Instore has announced a partnership with Pets at Home.
The retailer will tap its HD-video technology that enables customers and their pets to connect with store colleagues via video calls.
Chris Holyland, Group Digital Director from Pets at Home says: “Our expert colleagues are at the heart of Pets at Home. They deliver amazing pet care to our customers every day and we’re really excited that this new technology will allow us to bring their passion and expertise to online customers too.”
“By partnering with Go Instore, we’re able to deliver the same level of expert advice and guidance regardless of how customers interact with us. We couldn’t be prouder of our store colleagues, so this a perfect solution to continue driving our pet care experience forwards.”
He adds: “Go Instore's live video solution has helped us deliver for our customers when and where they need it the most.”
“As a pet care business that offers a wide variety of services and product solutions, we want to create a joined-up pet care experience so that our customers know they will receive the same great level of service however they choose to shop with us.”
Roger Sowerbutts, Global VP, Go Instore, adds: “We know that consumer behaviour is shifting and are really delighted to see the way that Pets at Home will use our solution to enhance its customers’ experience.”
“Being a pet owner is highly personal, they are a part of your family, and each has their own specific needs and preferences so speaking to someone who really understands this gives you peace of mind. Travelling to stores may not always be practical.”
“Go Instore’s one-to-one and one-to-many video solutions will allow Pets at Home’s colleagues to provide highly personalised and specialist services to pet owners from the safety and convenience of their own homes.”
Emplifi
Unified customer experience platform venture, Emplifi, recently announced the acquisition of Go Instore.
Financial terms of the deal were not disclosed.
“We are thrilled to welcome Go Instore into the Emplifi family with their outstanding people, platform, culture and fantastic customers,” said Emplifi CEO Mark Zablan.
“This acquisition marks another important milestone on our journey towards being the CX platform of choice for brands who want to give their customers great experiences at every touchpoint on their journey.”
“We’re excited to start helping brands connect and convert consumers more quickly and directly through the power of livestream video and social media.”
