Sustainable online marketplace Dayrize looks to crack UK market
New Netherlands-based online retailer, Dayrize, has set its sights on becoming the UK’s largest marketplace for high quality sustainable shopping.
Consumers will be able to compare, evaluate, and buy a wide range of products based on a scientific calculation of their environmental impact known as the Dayrize Score.
Over 350 brands are currently on the platform.
Vincent Hoogduijn, Dayrize CEO and Co-founder, comments: “Most people have the intention to shop sustainably but have sadly been underserved by the confusing process of assessing the true impact their purchase has on the planet.”
“Through green washing, many brands have further added to the confusion and inadvertently created a sense of cynicism in many shoppers.”
“We wanted to make the process of assessing the sustainability of a product accurate and easy to understand for the average consumer. We've done the rigorous legwork of building a groundbreaking standard that simplifies and democratises sustainable shopping.”
“We hope by doing this, people can begin to see how making small changes in their purchasing habits can add up to huge differences for our planet.”
Each product on the platform is given a score following evaluation by the venture’s Sustainability Assessment Tool, a set of metrics that calculate the degree to which a product can be considered sustainable, regenerative, and circular.
Shoppers will also have an opportunity to see their savings in real-time, and understand the difference their individual purchase choices have on the planet. For each purchase, they will see how much CO2, water, and land use has been saved by their purchasing decisions.
Dayrize says it will also help its brand partners to improve the sustainability of their products by offering ongoing knowledge and insights on methods to raise their Dayrize Score on the platform.
It will also be reinvesting 5% of its annual profits to support its brand partners in redesigning their products and value chains to lower their impact.
