AZ Factory organic t-shirts feature Alber Elbaz NFTs and NFC tech
As part of a Love Brings Love tribute to late founder Alber Elbaz, fashion startup AZ Factory has launched a range of limited edition t-shirts that will each come with a unique NFT.
The five organic cotton t-shirt styles feature a specific quote from the designer, as well as signature grosgrain ribbon embroidery and hand drawn prints.
Each one is linked to its own NFT of an original Elbaz drawing. As there will be a limited number of NFTs produced for each shirt, the drawings will also show its original identification number, helping to verify and track ownership.
Consumers will be able to redeem their NFT through a tap with their smartphone on the NFC enabled label located on the tag of the t-shirt.
This will then guide purchasers through the Alber & Amigo's community, a digital experience created as part of a collaboration with agency SharpEnd.
Users will be able to login to their profile where they can redeem their NFT, which leverages digital asset technology developed by Arianee.
Laurent Malecaze, CEO at AZ Factory, which was founded by Elbaz and Richemont, says: “Alber was at the forefront of bringing technology into fashion, so it seems only fitting to showcase the newest technologies in the market as part of one of our tribute designs in his honour.”
Cameron Worth, CEO, SharpEnd, adds: “It’s a continuous pleasure to partner with AZ Factory and inspire the luxury space, and I genuinely feel that this approach to NFTs finally provides a relevant use case for the technology in a way that is befitting of Alber’s legacy as a true pioneer.”
