boohoo taps Mirakl tech for Debenhams online marketplace push
Fashion retailer, boohoo group, has launched a Debenhams online marketplace, powered by Mirakl technology.
Earlier this year, pureplay boohoo bought the Debenhams brand and website for £55 million and decided not to take on any of the firm's high street stores or its workforce.
It says that, with this latest move, it is looking to create the UK’s largest marketplace across fashion, beauty, sport and homeware.
Debenhams has thus far made around 200 new brands available through the new offering, and new suppliers and brands are joining weekly.
Jo Graham, Chief Information Officer, boohoo group, comments: “With the launch of this marketplace, we are evolving the Debenhams brand to stay ahead of the demands of the current digital first world of commerce.”
“Our partnership with Mirakl is critical to this evolution. With its unmatched technology, expertise, and seller ecosystem, Mirakl is supporting us to drive forward Debenhams’ digital transformation while ensuring we maintain the iconic brand that customers have come to love since its creation over 240 years ago.”
“In creating an online marketplace, Debenhams is able to transform the way it reaches and engages with both existing customers and a new customer base of digital native shoppers by providing a one-stop online shop,” says Adrien Nussenbaum, Co-CEO and Co-Founder, Mirakl, which recently hit a $3.5 billion valuation after a mega Series E funding round.
“In order to thrive, businesses need to invest in their online platforms to help better navigate the new world of retail and remain resilient.”
“This partnership with Debenhams is further validation of the capacity of our market leading solution to enable UK retailers to meet changing customer demand and lead in this new digital age.”
