Amazon 4-star UK store opens at Westfield London shopping centre

Amazon is today opening its second Amazon 4-star UK store.

Situated at Westfield London, this offers a range of products that are rated four stars and above, are top sellers, or are trending on the Amazon UK site.

It lines up alongside a store in Bluewater Shopping Centre, Kent, which launched in early October.

Items are available from the top categories across Amazon UK, including consumer electronics, toys, games, books, kitchen, home, and more. The store will also have the full range of Amazon devices available to demo, including Kindle e-Readers, Fire Tablets, and Echo Dots.

Customers can purchase online and collect orders as soon as the next day. It also offers parcel free, label free returns for items purchased both in-store and online.

Andy Jones, Director, Amazon 4-star UK, says: “Since opening our first store in Bluewater, we’ve heard how much customers love to discover new products, test devices, and see what’s trending locally.”

“We are very excited to open our second store today in Westfield London and look forward to bringing this exciting and convenient new way of shopping to more customers.”

Amazon Fresh

Amazon is gearing up to open Amazon Fresh checkout-free locations in Holborn and Chingford, London.

No news on the exact launch dates. But we can reveal that these will be the e-commerce giant’s seventh and eighth such UK convenience stores to feature Just Walk Out Shopping tech, which was pioneered at the Amazon Go offering in the States.

The other six are in Camden, Ealing, Wembley Park, White City, Canary Wharf and Dalston.

Opening hours are from 7:00 am to 11:00 pm, seven days a week.

Customers use the Amazon app to enter and put their phone away and shop for what they need. At the end of their visit, they can head for the exit, with no need to stand in a queue or check out. 

Amazon is planning further openings in the greater London area, with reports suggesting Bankside could be next, although it has not revealed exact numbers or locations.