Amazon picks Bluewater for first Amazon 4-star store outside USA
Amazon has opened the doors to the first Amazon 4-star store outside of the US.
Situated in Bluewater, this offers a range of products that are rated four stars and above, are top sellers, or are trending on Amazon’s UK site, including consumer electronics, toys, games, books, kitchen, and home.
It will also have the full range of Amazon devices available to demo, including Kindle e-Readers, Fire Tablets, and Echo Dots.
Customers can purchase online and collect orders at the store as soon as the next day. It also offers parcel free, label free returns for items purchased both in store and online.
Digital price tags are located alongside each product with the item price, average star rating, and the number of customer reviews.
Amazon account holders will pay the price as they would on the UK site. Prime members will receive exclusive perks and deals throughout the store.
“The Amazon 4-star store is a great place for customers to discover hot new releases, guaranteed page turners, top selling electronics, and more,” says Andy Jones, Director, Amazon 4-star, UK.
“Every part of the store is designed with our customers in mind and we think they will be delighted by the curated selection of the most loved products at great prices, opportunity to test drive Amazon’s latest devices, and the convenience of pickup and returns.”
It is possible to pay with cash, credit card or through the Amazon app using the 4-star QR code at checkout.
The e-commerce giant’s Just Walk Out technology, pioneered at the Amazon Go offering in the States. won’t, however, be making an appearance.
As for further openings in the UK, Amazon says in a blog post: “We’re excited to open our first Amazon 4-star in Bluewater and look forward to hearing what customers think, stay tuned!”
Amazon Fresh
Also on the bricks and mortar retail front, Amazon is busy opening Amazon Fresh locations in London, the latest one being located in Dalston.
The others are in Camden, Ealing, Wembley Park, White City and Canary Wharf. Opening hours are from 7:00 am to 11:00 pm, seven days a week.
Customers use the Amazon app to enter and put their phone away and shop for what they need. At the end of their visit, they can head for the exit, with no need to stand in a queue or check out.
Amazon is planning further openings in the greater London area, with reports suggesting Bankside could be next, although it has not revealed exact numbers or locations.
