New Starbucks Pickup with Amazon Go store taps Just Walk Out tech
The first Starbucks Pickup with Amazon Go location opens today in New York City, powered by the latter’s Just Walk Out checkout free technology.
Located at 59th Street between Park & Lexington Avenues, this offers the full Starbucks menu and an assortment of food and beverages in the Amazon Go market.
RTIH first reported on this tie up in October.
Starbucks and Amazon plan to open at least two more locations over the next year. Further info here.
“The new Starbucks Pickup with Amazon Go is designed to provide our customers with an experience that delivers convenience and connection in an effortless way,” says Katie Young, Senior VP of Global Growth and Development at Starbucks.
“Our goal with this new store concept is to give our customers the ability to choose which experience is right for them as they go through their day, whether it is utilising the Starbucks and Amazon apps to purchase food and beverages on the go, or deciding to stay in the lounge for the traditional third place experience Starbucks is known for.”
“Amazon Go and Starbucks share a common vision to provide innovative in-store experiences that are centred on the customer,” adds Dilip Kumar, VP of Physical Retail and Technology at Amazon.
“Customers have enjoyed the effortless shopping experience enabled by our Just Walk Out technology at Amazon Go where they can simply come in, grab something delicious to eat or drink, and just leave and carry on with their day without having to wait in line to pay.”
“We’re excited to now share Amazon Go’s Just Walk Out Shopping experience and curated assortment of fresh prepared food items and beverages with even more customers at this Starbucks Pickup location in New York City, and can’t wait to hear how customers like it.”
Amazon Fresh
Amazon UK is planning to open more than 260 Amazon Fresh grocery stores before the end of 2024.
These will be all cashierless, tapping the aforementioned Just Walk Out technology, the company said in internal documents, according to a Business Insider report.
These state: “In 2022, we assume a broader roll-out of two store launches per week by the end of [the] year, targeting 60 total openings.”
“In 2023 and 2024, we are planning 100 store launches per year, in line with more aggressive opening programmes achieved by convenience stores in the UK in the last five years, Tesco’s, Sainsbury’s and Co-op have all exceeded 100 openings per year.”
Amazon, which has poached Tony Hoggett from Tesco to head up its international stores arm, is also reportedly looking to open a number of locations in Germany, Spain and Italy next year.
A spokesperson told RTIH: "We don't comment on rumours or speculation."
