Openpay inks buy now pay later deals with Maplin and Snug

Buy now, pay later specialist, Openpay, has announced partnerships with Maplin, Snug, Tradeprices and Junior Bambinos.

Consumers can now spread the cost of items over three to four months, after making a payment at the time of purchase.

Australian headquartered Openpay launched in the UK in early 2019, joining a booming but crowded BNPL market that also includes Klarna and Laybuy.

Georgina Whalley, UK CEO and Global CMO at Openpay, says: “We’re excited to be joining forces with such an eclectic mix of homeware brands, each one an important retail partnership which further bolsters our presence in a range of consumer markets.”

“Openpay continues to expand its number of retail brands in the UK and we’re thrilled to maintain momentum as we continue to grow throughout 2021.”

A new era

With a Covid pandemic accelerated adoption of digital wallets and growing demand for services such as buy now pay later, a robust digital identity and infrastructure will become key in remaining competitive within this new era for payments.

That’s according to Capgemini’s recently released 2022 Top Trends in Payments Report.

“Still reverberating from the impact of the pandemic, 2021 was a year of transition as we moved toward the new Payments 4.X era,” the report states.

It adds: “Yes, the industry is undergoing a facelift, sparked by novel approaches from new age players and fostered by industry consolidation and demand for embedded experiences.”

“As customers embrace next-gen payment methods, non-cash transaction volumes rally as the payments instrument mix drifts to digital. What’s more, authentication was − and will continue to be − critical in virtual scenarios, which makes digital ID infrastructure a top of mind topic.”