Burger King enlists Robinhood for crypto loyalty programme

Burger King is teaming up with investment platform Robinhood to offer US-based Royal Perks loyalty members the chance to win a "side of cryptocurrency”, including Dogecoin, Ethereum and Bitcoin.

Customers need to make a minimum $5.00 pre-tax Burger King food and/or beverage purchase, either online, using the fast food giant’s app, or at participating restaurants.

They will receive a prize code via email. This can be redeemed through the Robinhood Crypto trading app.

Further details here.

McDonald’s

In September, Burger King’s big rival, McDonald’s, started to accept payments in Bitcoin through Lightning Network. But only in El Salvador.

Crypto journalist Aaron van Wirdum broke the news after he visited a McDonald’s restaurant in the country and was presented with a printed QR code directing him to an invoice page on Lightning Network.

Just walked into a McDonald's in San Salvador to see if I could pay for my breakfast with bitcoin, tbh fully expecting to be told no.

But low and behold, they printed a ticket with QR that took me to a webpage with Lightning invoice, and now I'm enjoying my desayuno traditional! pic.twitter.com/NYCkMNbv7U
— Aaron van Wirdum (@AaronvanW) September 7, 2021

Also on the blockchain technology front, McDonald's recently released a set of 188 non-fungible tokens (NFTs) to celebrate its 31st anniversary in the Chinese market.

Dubbed Big Mac Rubik's Cube, these will be distributed among employees and consumers as a part of the giveaway.

The NFTs are based on the three dimensional structure of McDonald's China’s new office headquarters.

They are built on the Confluux public blockchain and are created in partnership with Cocafe, ensuring that “each work is unique, indivisible and can not be tampered with.”

“McDonald’s is a young and trendy brand that always pays attention to fashion trends and cutting edge technology,” said McDonald’s China CEO Zhang Jiayin.

“At this special moment, we use the form of NFT to share McDonald’s innovation, digitalisation and trend art with employees and consumers.”

He added that the company was the first domestic catering brand to drop an NFT.

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