Walmart enlists Jason Derulo for first shoppable livestream on Twitter
This Sunday, 28th November, Walmart is kicking off Cyber Week with a shoppable livestream event featuring Jason Derulo.
This will be beta testing Twitter’s shoppable livestream function, allowing customers to shop products straight from the platform.
“This will be the first time a brand in the US has leveraged this capability on Twitter and I’m excited to bring customers incredible deals on a platform they already love during the most joyful shopping season of the year,” says William White, Chief Marketing Officer, Walmart U.S.
“Twitter is a platform where we consistently see high return across top-and middle-of-funnel content, so it’s a natural next step for us to explore this new functionality.”
“The future of retail lies in social commerce”
This holiday season, Walmart has 30+ shoppable livestream events, spanning across eight social and media platforms, including BuyWith, BuzzFeed, Facebook, IGN, TalkShopLive, Tasty, Twitter and YouTube
“Discovery and inspiration can happen anywhere, and we want to make sure we are meeting our customers where they are. The success of these livestream events and growth of our business are telling us that we’re headed down the right path,” says White.
“We will continue to curate special experiences for our customers who live in dynamic, immersive environments and allow customers to shop seamlessly while also being entertained.”
“We believe the future of retail lies in social commerce, which is why we’re focusing on innovating in the space as we continue to offer our customers ways to live better – whether online, or in-store, the future of holiday shopping remains bright at Walmart.”
"We are honoured to have Walmart onboard as the first ever brand to host a Live Shopping event on Twitter,” says Sarah Personette, Chief Customer Officer at Twitter.
“Walmart is renowned for bringing customers an immersive look into their products and we are excited to bring this experience onto Twitter with them, while helping them reach their business objectives.”
“This is just the first of many Live Shopping events we hope brands will be able to bring to market, and we can’t wait for people to watch, chat, and shop - all through Twitter.”
