AGORA taps Mirakl tech for online beauty commerce launch
London-based, social and live shopping platform AGORA has launched a beauty marketplace, powered by SaaS platform Mirakl.
The AGORA app allows beauty fans to monetise their talent by creating and sharing live and recorded video content that links directly to products from their favourite brands.
In November, the venture will host around 200 shows, with plans to continue growing its offering so as to have a constant stream of hosts going live.
“We are at the forefront of bringing live shopping to Europe and with that a new form of monetisation for content creators,” says Riccardo Basile, Co-founder and CEO, AGORA.
“With our new Mirakl powered marketplace, we are pioneering a new era of online beauty commerce. We are empowering content creators to become sellers, creating new jobs and disrupting traditional physical retail."
Sophie Marchessou, Executive Vice President of Customer Success, Beauty, Fashion and Home, Mirakl, comments: “AGORA recognised a huge market opportunity for social commerce in Europe and is yet again a first-mover with the launch of this marketplace.”
“By bridging the gap between content creators and brands, it is building the future for online beauty shoppers.”
“Our technology is making it easy for AGORA to seamlessly and quickly onboard the brands they need to power a massively scaled product offering that feeds a highly elevated experience for the app’s users.”
Macy’s
Macy's is launching a curated digital marketplace, also powered by Mirakl, as it looks to further its e-commerce expansion.
It says that this will boost the company’s assortment in existing categories and brands and introduce a range of new categories, by enabling “carefully selected” third-party merchants to sell their products on macys.com and bloomingdales.com.
“This announcement is an exciting next chapter in our digital evolution. The marketplace platform will further accelerate our Polaris strategy and unlock new opportunities for sustainable and profitable growth,” says Matt Baer, Chief Digital and Customer Officer at Macy’s.
“Our digital business is targeted to generate $10 billion in sales by 2023, and we expect the new marketplace platform to produce incremental revenue on top of that target.”
“The marketplace platform will enable us to expand our assortment at a low incremental cost, while giving Macy’s customers easy access to even more product selection to meet their diverse needs.”
