notjust Christmas jumper pays tribute to cryptocurrency movement
Social enterprise notjust has launched a cryptocurrency themed Christmas jumper, with 50% of profits from every sale being donated to charities in the UK supporting mental health.
Jumpers can also be purchased with cryptocurrency.
They feature the text “It’s Cryptmas” across the front, along with terminologies such as HODL, FUD as well as Bitcoin and Ethereum logos.
The back of the knit features Santa riding a topsy, turvy crypto graph to the moon.
The collection is made using recycled yarns destined for landfill. notjust says that all garments are “produced ethically with zero waste and the lowest carbon footprint in the UK”.
Matt Clarke, Co-founder, notjust, says: “We’re back with our best of Britain range celebrating the heroes and talking points of our times and this year how could we not pay testament to the crypto movement, what an absolute rollercoaster. Whether you’re in it or way outside of it, you’ve definitely heard of it.”
“Crypto has solidified in position in our culture and whether you love or it hate it it’s not going away so you may as well embrace it and say it loud and proud with this limited edition festive knit this Christmas.”
“We’re proud to be releasing the knit as part of a collection that uses plastic bottles and materials destined for landfill to create the highest quality of knits that will be worn time and again.”
The unisex Christmas jumpers range from £37.99-£49.99 and come in sizes from XS-XL.
notjust is also selling new England and Princess Diana festive jumpers and continuing to flog past favourites, including the Strictly Come Dancing, Brexit, Greggs, Stranger Things, Louis Theroux, Vegan, Peaky Blinders, Louis Theroix, and Nordic knits, which start from £34.99 with every sale including a charitable donation.
Words of the year
Last week, Collins Dictionary announced its shortlist for word of 2021, and declared NFT, the abbreviation of non-fungible token, as top of the heap, beating out the likes of crypto, metaverse and hybrid working.
In an online post, Collins Dictionary said that NFT was “certainly a buzzword we’ve heard over and over again in the past 12 months, in breathless news reports and on social media.”
It went on to define it as “a unique digital certificate, registered in a blockchain, that is used to record ownership of an asset such as an artwork or a collectible. In other words, it’s a chunk of digital data that records who a piece of digital work belongs to.”
