McDonald's China gets in to the NFT game

McDonald's has released a set of 188 non-fungible tokens (NFTs) to celebrate its 31st anniversary in the Chinese market.

Dubbed Big Mac Rubik's Cube, these will be distributed among employees and consumers as a part of the giveaway.

The NFTs are based on the three dimensional structure of McDonald's China’s new office headquarters.

They are built on the Confluux public blockchain and are created in partnership with Cocafe, ensuring that “each work is unique, indivisible and can not be tampered with.”

.@McDonalds launches #bigmac Rubik’s cube #NFT collectible on #CONFLUX in ultimate example of east meets west. #nftcollector pic.twitter.com/nj4xWY0Ltu
— Conflux Network Official (@Conflux_Network) October 8, 2021

“McDonald’s is a young and trendy brand that always pays attention to fashion trends and cutting edge technology,” says McDonald’s China CEO Zhang Jiayin.

“At this special moment, we use the form of NFT to share McDonald’s innovation, digitalisation and trend art with employees and consumers.”

He adds that the fast food giant is the first domestic catering brand to drop an NFT.

AZ Factory

As part of a Love Brings Love tribute to late founder Alber Elbaz, fashion startup AZ Factory has launched a range of limited edition t-shirts that will each come with a unique NFT.

The five organic cotton t-shirt styles feature a specific quote from the designer, as well as signature grosgrain ribbon embroidery and hand drawn prints.

Each one is linked to its own NFT of an original Elbaz drawing. As there will be a limited number of NFTs produced for each shirt, the drawings will also show its original identification number, helping to verify and track ownership.

Consumers will be able to redeem their NFT through a tap with their smartphone on the NFC enabled label located on the tag of the t-shirt.

This will then guide purchasers through the Alber & Amigo's community, a digital experience created as part of a collaboration with agency SharpEnd.

Users will be able to login to their profile where they can redeem their NFT, which leverages digital asset technology developed by Arianee.

Laurent Malecaze, CEO at AZ Factory, which was founded by Elbaz and Richemont, says: “Alber was at the forefront of bringing technology into fashion, so it seems only fitting to showcase the newest technologies in the market as part of one of our tribute designs in his honour.”

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