Checkout free stores venture Imagr opens Amsterdam popup
New Zealand-based autonomous checkout startup, Imagr, has opened a second pop-up store.
Its first one was in London. This one can be found in Amsterdam.
This builds on expansion into Europe and the opening of a new office in the Dutch capital earlier this year
William Chomley, Founder and CEO, Imagr, commented at the time: “Europe and the UK both have highly competitive grocery markets where outlets need to differentiate themselves from the pack or face losing market share.”
“Having boots on the ground is the best way for us to reach these potential customers and support demand.”
He added: “With Amazon Go (Amazon Fresh) recently entering the UK, European grocery retailers are going to need to act fast to keep up with the changing landscape.”
“The Imagr system is white label, so retailers can own it, brand it and scale it themselves. We enable retailers to offer a superior customer experience and automate the checkout”
“As consumers shop more frequently for fewer items, the thought of waiting in long queues can deter people from using a particular supermarket chain. Imagr removes that pressure point and provides a point of difference for customers.”
David Tyler
Last month, Imagr appointed former Sainsbury’s Chair, David Tyler, as Chair of its board.
Tyler was at the helm of the grocery giant from 2009 to 2019.
“Bricks and mortar retail is changing,” he said.
“Shoppers want to use their time efficiently and have a flawless experience when they walk through the doors of a grocery store. Retailers need to respond to this demand and provide the best customer experience possible.”
Imagr has reported “very strong demand” for its product throughout Europe. It is also underway in its Japanese roll-out with supermarket H2O Retailing.
Tyler stated: “I’m excited about what the future holds for Imagr and what our solution can do for retailers.”
“We have ambitious plans and some brilliant developments in progress. I’m looking forward to being part of something new and transformative to the industry.”
