Mall of the Emirates unveils carbon neutral LED Christmas tree

Mall of the Emirates has launched a sustainability themed festive installation.

During December, every hour from 12pm until midnight, its eight metre tall carbon neutral LED tree will showcase a display based around climate change.

Visitors will be encouraged to make a commitment to a more sustainable life through a festive pledge, which will see Mall of Emirates owner Majid Al Futtaim plant a tree for every pledge made.

In addition, Mall of the Emirates has launched a festive market, made up of vendors serving a range of Christmas related food and beverages. Customers will also be able to purchase holiday-themed trinkets, gifts, and items.

Michelle Walsh, Senior Director, Marketing and Communication, Shopping Malls, Majid Al Futtaim, comments: “As a community we all have a role to play in supporting and protecting the environment and this year Mall of the Emirates’ programme of holiday events is firmly rooted in the future. We want to spread seasonal cheer and create even more great moments for everyone, every day.”

Ibrahim Al-Zu'bi, Chief Sustainability Officer at Majid Al Futtaim – Holding, says: “The UAE is ready to ride the crest of a wave of global progress in sustainability, which mirrors our objectives at Majid Al Futtaim.”

“As a leader in sustainability, we are continuously looking for ways to reduce its impact on the environment and help the world in its sustainability mission.”

“Our sustainability journey at Majid Al Futtaim started almost 15 years ago and, in that time, we have made incredible progress. Mall of the Emirates has seen a 7% reduction in water usage, 4% reduction in carbon emissions, 32% increase”

“in recycling rate and we generate 3M kWh renewable energy. By incorporating sustainability into the heart of our festive celebrations this year, we are raising awareness of this important issue as we head towards becoming Net Positive by 2040.”