Nespresso enlists LIGANOVA for phygital Christmas experience

Nespresso has worked with LIGANOVA on the launch of an augmented reality and sound technology powered Gifts of the Forest festive campaign.

This turns the former’s store windows in to gamification platforms, with a competition being activated by scanning a QR code.

Tiziana Della Croce, Global Shopper Brand Experience Manager at Nespresso, says: “LIGANOVA has managed to enhance our storefronts around the world with a unique retail experience on a digital level and provided them with a walk in activation – not just for a single flagship store, but as a global campaign for boutiques worldwide. This year we are setting new standards with our festive campaign.”

The campaign’s creative idea for 650 stores worldwide was created in collaboration with the Colombian fashion designer and artist Johanna Ortiz.

Branding specialists at FutureBrand developed the concept, whilst LIGANOVA was responsible for design engineering, production and global roll-out.

“An elevated customer experience”

Nespresso recently debuted its new experiential boutique concept in the UK at the Bluewater, Kent shopping centre.

The aim is to meet shoppers’ changing needs by offering immersive, localised and personalised experiences.

The store opened its doors to the public in October. It includes an interactive ‘Taste & Discover’ area, where customers can explore and create their own coffee recipes using iPad tutorials and Nespresso machines.

An augmented reality experience, meanwhile, gives people the opportunity to immerse themselves in the stories, heritage and expertise behind Nespresso coffees and understand how capsules are recycled.

Say hello to Nespresso Bluewater, our brand new Boutique! As we know not all of you will have the chance to visit the Boutique, we will be bringing its launch to life over the next few weeks, so stay tuned! pic.twitter.com/v9XBeRMjdZ
— Nespresso UK&Ireland (@NespressoUK) October 1, 2021

Guillaume Chesneau, Managing Director of Nespresso UK & ROI, says: “Nespresso boutiques continue to play a key role in driving an elevated customer experience, working in tandem with other channels such as e-commerce, as part of our seamless omnichannel approach.”

“Through this innovative evolved boutique concept - a first for Nespresso in the UK - we’re taking coffee exploration further than ever before, enabling customers to learn about our blends, recipes, brewing methods and our commitment to sustainability through immersive and interactive shopping moments that cater to evolving consumer needs and preferences.”

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