Marks and Spencer Sparks advent calendar drives mobile app engagement
M&S reports a big week for its app, with over 100,000 downloads in just 48 hours after the retailer launched its new Sparks digital advent calendar.
Every day from 1st-12th December, Sparks customers will get a special festive offer to use across M&S clothing, home, food etc.
On one of the 12 days, they will also be able to to enter a draw for a chance to win two tickets to an exclusive performance by Gary Barlow.
M&S says that over 2.5 million customers have visited its app this week and 800,000 have got involved with the advent calendar.
2021 RTIH Innovation Awards
M&S has been shortlisted in the Most Innovative UK Retailer category at the 2021 RTIH Innovation Awards, alongside Asda, Currys, Sainsbury’s, Ted Baker and Tesco.
It has been recognised for a variety of tech deployments and initiatives this year, including teaming with Go Instore and Appointedd to launch M&S Video Expert.
This is a live video offering designed to recreate in-store beauty and furniture services for online customers. It is operated by colleagues at M&S White City in London.
M&S has also announced the roll-out of its checkout-free shopping technology Mobile Pay Go to all UK [owned] stores.
Now into their third year, the RTIH Innovation Awards are sponsored by PMC, StoreSpace, Critizr, Marxent, QVALON and Selazar.
We received a record number of entries this year across 14 categories.
Our judging panel are currently casting their votes and providing their feedback. The winners will be revealed on 8th December at an exclusive roundtable discussion/networking event in central London.
