Build-A-Bear Workshop taps Buzz 3D tech for interactive shopping experience
Buzz 3D has partnered with Build-A-Bear Workshop to launch Bear Builder 3D Workshop.
Customers can use this to experience the stages of the brand’s shopping process, including stuffing their furry friend, participating in the heart ceremony, and adding a sound or song.
Digital animated steps such as shopping in the Cub Condo neighbourhood, a trip down the Rainbow Slide and a visit to the Wonder Wardrobe have been added.
Buzz 3D’s technology links the retailer’s web page to the 3D experience.
The final shopping basket is posted back to its website and picked up by its conventional payment gateway. The experience has been optimised for desktop and mobile, and is streamed through web browsers using Nutanix Frame.
Bear Builder 3D Workshop is available from today to Bonus Club members in the US and will be rolled out for UK members in the future.
Marc Foreman, Co-Chief Executive Officer at Buzz3D, says: “With more people shopping online than ever before, the pressure is on retailers to make the most of the opportunities this brings and differentiate the experience they offer consumers outside of physical stores.”
“The Bear Builder 3D Workshop experience is an exciting way of doing this. We are delighted to welcome Build-A-Bear as a first adopter of the next generation of online retail, and look forward to helping others on the same journey to a truly interactive online guest experience that sits at the cutting-edge of retail innovation.”
Mike Early, SVP and Chief Information Officer at Build-A-Bear Workshop, comments: ‘’Our guests’ bricks and mortar store experience is highly interactive and emotional, as they share in creating a custom furry friend and bring it to life.”
“Our goal with this project is to translate this interactivity and emotion to the digital world. The technology needed to make this happen is not simple and has meant that our partnership with Buzz 3D was crucial.”
“By working with Buzz 3D, we have been able to deliver a highly engaging online shopping experience that is tailored to our technology needs and brand.’’
