True Fit raises $30 million to scale online fit platform
True Fit, whose online platform is leveraged by apparel and footwear retailers to tackle the fit and size part of the shopper journey, has announced a $30 million funding round led by lead investor Georgian.
Georgian was joined by Jump Capital, Signal Peak Ventures, Intel Capital, and new investor Espresso.
True Fit, which to date has raised $55million in total, says that the cash will boost it expansion plans while powering “major innovations in customer experience and unrivalled data sets for 2022”.
William R. Adler, True Fit’s President and CEO, comments: “We’re inspired by this moment. Consumers are in the midst of a generational shift to digital shopping.”
“Apparel brands and retailers are rapidly partnering with True Fit to make their customer experience excellent. We’re thrilled to help unlock growth in apparel - the last huge consumer category to go digital.”
Justin LaFayette, Lead Investor at Georgian, comments: “True Fit is the leading provider in this exhilarating market thanks to its unique dataset and AI. We’re excited to be part of this generational shift to digital, and to help bring True Fit’s world class solution to scale.”
