7 For All Mankind deploys True Fit personalisation tech
Denim brand 7 For All Mankind EU says that it has increased online conversion rates since implementing the True Fit personalisation platform on its e-commerce site.
This has helped it to address shoppers’ fit concerns, and gain a better understanding of them through data collection and analysis. It reports that on average True Fit users on the site check out three times more often than non-users.
Enrico Fantaguzzi, Senior Manager, E-Commerce at 7 For All Mankind, comments: “By gaining a deeper understanding of our shoppers, we are able to tailor the offer and optimise the sales, like offering specific combinations of fit and fabric for specific markets, so our customers can shop with confidence and find the products that they will love and keep.”
Jessica Murphy, Co-Founder and Chief Customer Officer at True Fit, comments: "Successful retailers like 7 For All Mankind understand the importance of placing data-driven personalisation at the heart of their customer strategy.”
“Our mission is to instil consumer confidence and loyalty and we are excited to partner with 7 For All Mankind on this shared objective. We look forward to working with them as they continue to deliver delight to their diverse customer base at every point on the digital shopping journey.”
