Five must haves in a mobile app for retail

We live in a digital world. Every serious company can't be successful without owning a website, social media pages, and a custom made app dedicated to its clients.

If you're thinking about creating one for your business, then you need a skilled development team and a thoroughly thought plan.

After going through the basics, you will ask yourself what features your app must have? There are tons of options, but if you're running a retail business, then some things are essential.

In this article, we're talking more about this issue. We'll share the five crucial features developers must implement inside your retail app. Read on and find out what they are.

1. Social media connectivity

With 4.48 billion social media users across the globe, it's clear why your app must be connected to social media.

You don't have to connect every one of these platforms, but those that are the most popular and you'll have the most use should be available for your customers.

Depending on the type of app, you should pick the type of social mediums. For example, with 2.89 billion active users, you can't skip Facebook.

The same goes for social media giants like Instagram, Twitter, LinkedIn, TikTok, etc. Think this part through, as your retail might not be suitable for Twitter, but it will be perfect for YouTube.

2. Loyalty programme

The famous Pareto principle has broad use, and in the case of retail, it has enormous importance. According to experts, around 20% of your customers are responsible for 80% of the sales. This 20% are the most loyal ones, and the more loyal they are, the more profits you'll make.

In marketing, loyalty programs are the golden goose of profits. Providing benefits to your loyal customers makes them happy, and you earn from it.

However, many customers are not aware of your offers, discounts, and programs in general. A simple notification will show them what's happening at your place and keep them coming back into your stores.

3. Cross-platform connectivity

Customers today use various digital devices, from desktop computers to smartphones to TV sets connected to the internet. All of these use different operative systems and platforms on which apps work, and you want to be available everywhere.

Connecting your website with the app must be done flawlessly, which is why you want a development company that is capable of doing it. Find a Flutter development company and ask them to create an app available on multiple platforms. Flutter is the development language perfect for the job.

4. Slick UX design

Three things discourage consumers when they shop online – slow pages, complex payment procedures, and terrible design. You may think that it's cool to have an app made in all rainbow colors, but most users will find this idea terrible.

Hire an app designer that will know how to create perfection. If you create an app that will satisfy even the pickiest of users, you can be sure that design will not be an issue, and everyone will be happy using your app.

Happy customers always mean more profits, and that’s something we all aim for.

5. Simple payment procedure

We just mentioned this – complex payment and usage procedures are major downsides. You want your app to be minimalist and simple. If you're a retail company, you want users of the app to come and shop; and that's all.

More importantly, visitors just want to find the right product or service and order. Give people what they want, and everyone will be happy. Implementing the simplest payment programme inside the app is a must. This feature will help you get a lot more customers.

Conclusion

Although most people think that an app is an app and there's no major difference between industries, you should know that retail apps are much different than others.

Today's retail apps are not only made to keep your brand prominent in the digital world but to help customers shop through the internet.

That means they must-have features to help customers find what they want, and if done right, your business can see a tremendous rise in sales. With physical stores and the app available, you may double your profits.