Skinnydip London taps Nosto online merchandising and A/B testing tech
Skinnydip London says that it has used Nosto technology to increase average online store visit value by 16% and sales conversions by 15%.
It has implemented a merchandising solution available through Nosto’s AI powered Commerce Experience Platform to automatically optimise the way it displays and ranks products on category pages based on real-time customer behaviour and onsite performance data.
The lifestyle brand, for which 90% of e-commerce traffic comes through mobile, is also using A/B testing tools to identify the best performing merchandising strategies on dozens of category pages for its beauty, clothing, phone cases and accessories products.
“Our previous merchandising was done through intuition and what looked good,” says Meghan Lewis, Head of E-commerce, Skinnydip London.
“For example, there are tons of products in our collections that work really well as add-ons, but someone manually merchandising might rank them much lower on the category page.”
She adds: “Nosto’s Category Merchandising solution was profitable in less than a month. It’s definitely a significant revenue and growth driver for us.”
“It also helps to take things off the never ending to do list so we can focus on meeting our growth objectives.”
