Irgen Retail Management enlists Coniq for loyalty programme launch
Irgen Retail Management, a developer of shopping centres, retail parks and outlets in Italy, has selected Coniq’s geo-loyalty solution, IQ Connect.
It is looking to increase turnover by 10% this year at Cilento Outlet Village when normal footfall returns after Covid-19.
The company will use Coniq’s tech to launch a customer engagement and loyalty programme.
When unveiled in May, Cilento Outlet’s marketing team will have access to database of shopper intelligence collected from the likes of mobile, email, web and in-store devices, to target and engage people in real-time.
“A strong loyalty programme will enable us to increase the frequency and spend per visit of our shoppers at Cilento Outlet,” adds Felicita Valeria Merlino, Centre Manager, Irgen Retail Management.
“Coniq provides us with a modern digital platform with all of the tools and data we need to effectively manage, measure and influence all aspects of the customer experience.”
Sign up for our free retail technology newsletter here.
