Ikea invites shoppers to escape the clutter with AR campaign

Ikea is launching an augmented reality ‘escape room’ on Snapchat.

The campaign will be available throughout March.

Throughout the pandemic, our co-workers have gone above and beyond. They stepped up to adapt their roles and enhance their skills, continuing to support the business in unprecedented times. Find out more in our FY20 Annual Report: https://t.co/efAYLGsOsf pic.twitter.com/uNwIK2swNF

— IKEA UK (@IKEAUK) February 25, 2021

The experience takes place in a miniature model of a bedroom that can be superimposed on a tabletop, floor or other flat surface through a smartphone camera.

Users can record their solution to the puzzle and share it with friends through Snapchat’s stories feature.

“Getting organised is hard. It can be overwhelming, frustrating, and, ironically, it can get messy,” Ikea, which previously ventured into the AR space with Ikea Place, says in an online post.

“So why not furnish your way to (virtual) freedom? Fix your clutter problems one storage solution at a time with an interactive game that helps you master the art of putting clutter in its place – literally.”

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