Ted Baker taps Bambuser tech for live video shopping move
Ted Baker has partnered with Bambuser to launch live video shopping for customers in the UK from 11th March.
The brand will host regular events using retail store experts and in-house personnel as well as talent and influencer partnerships.
The first session will be hosted by DJ and influencer duo Jordan and Loanne Collyer and focus on womenswear product stories for Spring.
The partnership with Bambuser is the latest in a number of customer experience initiatives from Ted Baker.
In November 2020, it launched Ask Ted Baker, which connects customers with retail staff via text, chat and video.
It also recently launched Checkout for Instagram in North America, and expanded payment methods to include Klarna and Apple Pay.
Jennifer Roebuck, Chief Customer Officer at Ted Baker, says: “Driving digital and omnichannel growth is a key pillar of our refreshed brand strategy, and we are striving to be an early adopter of relevant technologies within our industry to provide a best in class online customer experience.”
“By partnering with Bambuser we are aiming to bridge the gap between the online and offline world and engage our audience further through digital channels.”
