Online retailer In The Style makes London Stock Exchange debut

Shares in UK-based fast fashion e-tailer In The Style are now trading on the London Stock Exchange's AIM market after its IPO completed this morning.

The venture says it is valued at £105 million after strong demand from investors.

“I don’t even know how to write this, I’m totally overwhelmed,” Founder and CEO, Adam Frisby, said in a LinkedIn post.

In The Style is just my little baby I started seven years ago from my bedroom and somehow today it has just traded on the LSE at £105 million. What the actual hell!”

He added: “Anybody who knows me will know just how much this means to me. I will always remember how I felt as that young boy who was kicked out of my home at 15 years old, chucked on a train with 50p and told I would never amount to anything.”

“I didn’t have the chance to even finish school... at 15, with no qualifications I had to go find a home and a job to start earning some money and I remember for so many years feeling so lost about what the hell I was going to do with my life.”

One afternoon in 2013, after being made redundant, and with under £1,000 in his account, Frisby decided to launch In The Style.

“It was born in my bedroom, I didn’t have a clue what the hell I was doing, just a little dream and Jamie (Corbett, Frisby’s fiancé) by my side supporting me,” he commented.

He concluded: “I guess my point is that If I stand for anything, I hope it’s to just ‘give it a go’ and believe in yourself. “

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