Bold Commerce follows Series B round with key appointment

E-commerce technology company, Bold Commerce, has hired Odus (aka Boogie) Wittenburg as its new Chief Operating Officer (COO). 

He previously spent 10 years at Rackspace, where he expanded and oversaw its America’s business unit (North America, Canada and South America). 

Wittenburg’s appointment builds on a $27 million Series B funding round.

The company now serves over 90,000 brands and this past year opened its US headquarters in Austin, Texas. Wittenburg will lead an initiative to hire 125 employees within the next 90 days. 

“The only way to keep up with an industry that’s changing so quickly is by actively shaping it.” says Yvan Boisjoli, Co-Founder and CEO, Bold Commerce.

“Rather than focus on simply meeting market demand, we’ve made it our mission to predict market needs years in advance and then work with partners and brands on what’s to come.”

“Boogie’s experience scaling companies will ensure that we’re catering to customer needs today, while continuously pushing the boundaries of commerce.”  

“While Yvan focuses on what the industry will look like 10 years from now, my focus is on anticipating  customers’ needs three years from now and enabling them to get there faster,” Wittenburg comments.

“Our product roadmap is laser focused on meeting strong demand signals for API-first, headless checkout experiences, so one of my immediate priorities will be to scale our best-in-class engineering, sales, partnerships and marketing teams to deliver.”

“My immediate priority will be to scale our best-in-class product, engineering, marketing, sales, partnerships and customer success teams to meet the evolving needs of enterprise brands.”

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