RevLifter brings in Chris Dobson as Non-Exec Chairman
E-commerce deals personalisation platform RevLifter has appointed Chris Dobson as Chairman.
Dobson, who joins RevLifter in a non-executive role, was formerly CEO at The Exchange Lab, which was sold to agency holding company WPP in 2015.
His CV also includes stints at BBC Worldwide and Microsoft.
“I am delighted to be joining RevLifter as it looks to bring the enormous benefits of hyper personalised deals and offers to merchants globally,” he comments.
“It is reshaping the promotions space by making every deal intelligent across the entire customer journey, which will help merchants solve their biggest challenges.”
“I look forward to collaborating with the RevLifter team to drive rapid client acquisition and unprecedented technological innovation.”
“Chris has been at the vanguard of transformation across both marketing strategy and execution,” says Simon Bird, Co-founder and CEO, RevLifter, which last year closed a £3.3 million Series A round.
“E-commerce is on the cusp of the same fundamental reinvention through the power of hyper personalised offers and experiences.”
“As we continue to expand, Chris will play a critical role in helping us better serve brands and making our technology an essential part of the e-commerce stack.”
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