Target Global heads up Dutch pureplay Crisp’s Series B round

Dutch online-only supermarket, Crisp, has raised €30 million in a Series B round led by Target Global.

Crisp has bagged a total of €46 million in funding since launching in 2018.

It offers ultra-fresh, seasonal products sourced directly from local suppliers. Orders are placed via an app and delivered within one-hour time slots across the whole of the Netherlands.

“Our growth is about building a healthy company,” says Tom Peeters, CEO and Co-founder, Crisp. “Healthy in terms of our offering, which puts fresh and in-season food first, and healthy in the sense of operating responsibly.”

“Our dreams are big when it comes to developing smart and sustainable technology, and we are backed up by a growing and incredibly dynamic team. The fact that we are once again meeting investors who share our belief and goals strengthens our mission.”

Bao-Y van Cong, Investment Director at Target Global, comments: “Crisp is building a world class technology platform that is of value to both consumers and producers.”

“The way we buy our food has not changed a lot since the 1950s, creating inefficiencies in quality, affordability, and convenience.”

“Crisp reflects the changing relationship that consumers today have with food: the European market for grocery shopping is starting to move online rapidly, super accelerated by the pandemic.”

“At the same time, we see a massive surge in demand for fresh and transparently sourced food. I firmly believe that the rise of food and groceries shifting to online is here to stay.”

With the new financing, Crisp will enlarge its 100% electric vehicle fleet, expand its assortment, and strengthen its supplier network.

It also plans to launch in the UK next month.