Lowe's exec Joe Cano: the future of retail is collaborative, data driven, and customer obsessed

Lowe’s has this week hosted its first ever Marketplace Seller Summit.

In a LInkedIn post, dated 28th October, Joe Cano, SVP of Digital at Lowe’s Digital, said: “The future of home improvement is being built…right here, right now. Today, we hosted our first ever Lowe’s Marketplace Seller Summit, bringing together the innovators and entrepreneurs who will help us shape the next chapter of our digital journey.”

He added: “Marketplace isn’t a side initiative, it’s a core growth engine for Lowe’s. Together with our sellers, we’re expanding our aisle beyond the four walls of our stores, accelerating online sales, and delivering the choice, convenience, and value our customers expect in a connected world.”

Cano noted that AI, personalisation, and omnichannel innovation are transforming how we shop, how we sell, and how we serve. “Our mission is simple: to make Lowe’s the most assistive, trusted, and innovative home improvement retailer, powered by technology and partnership,” he said.

“The future of retail is collaborative, data driven, and customer obsessed. And with our sellers at the centre, we’re just getting started.”

RTIH AI in Retail Awards

RTIH proudly presents the first edition of its AI in Retail Awards, sponsored by 3D Cloud and EdTech Innovation Hub.

This is now open for entries. Deadline for submissions is Friday, 5th December. It’s free to enter and you can do so across multiple categories.

Check out categories and entry forms here.

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Thursday, 29th January. This will kick off with a drinks reception in the stunning Conservatory, followed by a three course meal, and awards ceremony in the Garden Room.