The Very Group reveals most searched for pandemic products
Research released by The Very Group flags games consoles as the most searched for non-food retail items during the coronavirus pandemic in the UK.
The online retailer has compiled a list of the 20 most searched for products on Very.co.uk since the first national lockdown began on 23rd March 2020.
Gaming was closely followed by TVs and iPhones.
Customers also searched for garden furniture (13) and trampolines (14). And they didn’t neglect the inside of the their homes either, with curtains (6), wardrobe (11), vacuum (12) and wallpaper (18) also featuring in the top 20.
Nike trainers (5), smartwatches, including Apple Watch (10) and Fitbit (17); and treadmills (20) also made an appearance.
Whilst Lego’s enduring popularity, boosted by a range of product launches, continued into lockdown. It reached number eight in the most searched for league table. L.O.L surprise toys took the 16th spot.
Sam Perkins, Managing Director, Retail, at The Very Group, comments: “These results lay bare our pandemic priorities, as well as some interesting changes in what we’ve all been searching for.”
“In almost every case – from consoles and hot tubs to TVs and garden furniture – we’ve been looking for things to improve the stay-at-home experience during lockdown.”
He adds: “When you mix two huge and highly anticipated console launches with a nation that’s stuck indoors, gaming was always likely to top the table.”
“However, some trends are perhaps more surprising, like the dramatic upturn in appetite for hot tubs or the sudden increase in searches for curtains.”
It can all turn on one announcement, however, as was the case on 22nd February of this year. As PM Boris Johnson announced an easing of Covid related restrictions, UK families focused on back to school and turned an eye to what they would wear when they finally got to socialise with friends.
Perkins concludes: “Following the successful vaccine roll-out and the gradual lifting of restrictions up to the summer, we expect search and buying patterns to begin returning to their pre-pandemic norms, which will likely benefit fashion, in particular, with more of us socialising.”
