Starbucks launches mobile Earth Month Game for Rewards members
Starbucks will next month be highlighting its Planet Positive initiative and inviting customers to participate in a number of ways.
This includes the launch of a Starbucks Earth Month Game to its loyalty members.
They will get the chance to win more than 2.5 million prizes, cast a vote towards tree reforestation projects, and learn more about the Planet Positive commitment.
This is a combination of an instant win game called “Choice & Chance” and puzzle game called “Play & Plant”.
Players will earn additional “plays” by participating in weekly activities – from saying “no” to single-use plastic straws and trying meatless breakfast choices, to voting for their favourite nondairy beverage or reading articles about combatting food waste.
In the “Choice & Chance” portion of the game, they can select an item for a chance to win prizes ranging from coupons for free non-dairy beverages to money off select food items and reusable merchandise.
There will also be the chance to enter a sweepstakes to win grand prizes such as an electric bike prize package from Rad Power Bikes and nondairy drinks from Starbucks for a year.
In the “Play & Plant” puzzle game, as players complete each level, they have the chance to vote on which One Tree Planted reforestation effort Starbucks’ donation of 250,000 trees will go towards.
A link for the Earth Month Game will be available for Rewards members in the Starbucks app starting 1st April. It will end on 30th April.
