X5 Retail Group deploys 10 million Green Dot freshness monitoring labels
X5 Retail Group’s Perekrestok supermarket chain has launched a large scale implementation of a Green Dot labelling system for monitoring product freshness.
Ten million labels will be placed on items from the X5 Smart Kitchen assortment of ready-to-eat and ready-to-cook foods.
Russia’s X5 says that it is the largest roll-out of this technology in Europe.
The Green Dot label contains smart sensors that show the current temperature of each item and its compliance with storage requirements.
This lets customers and employees see the freshness of a particular item in real-time and receive accurate information about its remaining shelf life.
The project is being implemented in partnership with retail tech startup Evigence Sensors.
Four product packaging lines have been equipped with Green Dot label applicators, with an average of 30 Green Dot labels applied every minute.
Tatiana Rakhmanova, Managing Director at X5 Ready Food, comments:: “The modern pace of life is accelerating, and ready made food is playing an increasingly important role in the diets of our consumers, who have come to expect high quality products.”
“By introducing a freshness guarantee based on an independent printable sensor that tracks each item’s storage conditions, we are offering our customers a new level of quality and transparency, which will boost confidence in our products and our brand.”
