Salesforce Ventures backs online marketplace startup Marketplacer
Australian retail systems company, Marketplacer, has secured new funding ($4 million) from Salesforce Ventures to help accelerate North American expansion.
The platform-as-a-service venture, which was established in 2016, builds online marketplaces, with clients including Myer, BikeExchange, Metcash, FishBrain, Nokia, Surfstitch, Petstock, Providoor and Bob Jane T-Marts.
It is also now certified for the Salesforce partner marketplace for enterprise customers to sell third-party products through Salesforce Commerce Cloud using Marketplacer’s connector cartridge.
Marketplacer Co-Founder and Executive Chairman, Jason Wyatt, says: “It is fantastic to be able to include Salesforce, an iconic name in the world of digital innovation, in the evolving Marketplacer story.”
“We have a shared vision to connect business and its customers in new ways to enable them to grow faster, and with this partnership we are both able to deliver on these objectives even further.”
Rob Keith, Head of Australia, Salesforce Ventures, comments: “Marketplacer is tapping into one of the most consequential trends for the industry.”
“They and Salesforce Commerce Cloud are well positioned to support our joint customers as consumers increase their digital spend and sellers seek new direct routes to reach their customers.”
The investment follows a $20 million capital raise in Q4 2020 and the announcement of establishing US operations and appointment of Jim Stirewalt as North American President.