CaaStle enters UK with Moss Bros and L.K. Bennett launches

CaaStle, a US-based B2B rental technology platform, is launching in the UK.

It has partnered with Moss Bros. to launch MOSS BOX, a subscription rental service for men.

The company will also team with L.K. Bennett to offer an unlimited rental service exclusively for women. This is set to go live during the summer.

"In today's challenging retail landscape, subscription rental offers accretive operating income through better return on assets and a powerful new digital acquisition tool for brands that previously relied heavily on their physical stores to grow their customer base,” says CaaStle founder and CEO Christine Hunsicker.

“We have seen strong results from subscription rental in the US and look forward to bringing those benefits to the broader market and fuelling a deeper connection between UK retailers and their consumers.”

"We launched our hire service in 1897 and we've outfitted people for the biggest moments in their lives ever since," says Moss Bros. CEO Brian Brick.

"With such a long heritage we're well known for our formalwear, but over the last several seasons we've evolved with shifts in mindsets and shopping patterns to suit the more casual way men dress now.”

“We're excited to partner with CaaStle to offer our diversified product lineup on a new channel in the UK menswear market with Moss Box.”

“The subscription model will drive awareness of the Moss Bros. brand, engaging our current customers as well as reaching new ones by offering them to try our product before buying."

Darren Top, CEO at L.K. Bennett Fashion, says: "We believe this new rental offering will attract a new customer base to LKB, as it will satisfy those seeking a more sustainable way of shopping.”

“We don't see this replacing core e-commerce, but rather complementing it and adding choice.”

“Rental will allow customers who can't afford or don't want to spend the amount required to own an LKB item to wear an LKB outfit for a special occasion.”

“If they're already an LKB fan, this service enables them to rotate their wardrobe regularly and get fresh items for their everyday wardrobe."