Walkers tackles crisp sandwich debate with new VCCP ad campaign
Walkers has partnered with VCCP to launch a campaign exploring a range of reactions to the good old crisp sandwich.
This includes a tongue in cheek 40” film, where we see a couple out for lunch at a smart restaurant when the husband, much to the distaste of his wife, puts crisps in his sandwich and eats it unapologetically.
Another scene depicts a sheepish looking businesswoman in the middle of a lunchtime company meeting, and her bosses’ horror when he sees crisps tumble out of her sandwich onto her plate.
Fernando Kahane, Senior Marketing Director at Walkers, says: "Having conducted the biggest research into crisp sandwiches, this campaign has been inspired by our consumers and their habitual behaviours.”
“Tapping into the lunchtime sandwich market, we wanted to finally join in with the quirky, and sometimes controversial, national debate around the crisp sandwich.”
He adds: “Lockdown has given us a greater appreciation for how crisps can brighten up yet another homemade sandwich.”
“As the country slowly start to head back to the office, the key part of the day is lunch – so whether Brits continue to make their sandwiches from scratch, or buy out, we want to encourage them to voice their thoughts – are they #crispIN or #crispOUT?”
People will also have the ability to experience the choice in Subway stores across England, Wales, Scotland and Northern Ireland.
They will be able to choose to add Walkers Ready Salted Crisps as a topping on any Sub, wrap or salad from an extra 20p to create a #crispIN meal.
The campaign will run from today until 20th June. There will be activity across TV, video-on-demand with cut downs across online video and social.
In addition, Walkers will run an influencer led social media series, featuring the likes of Olly Murs, Asim Chaudhry, Laura Whitmore, Roman and Martin Kemp and Gordon Ramsay.
