Pinterest and Shopify expand partnership to cover UK merchants

Pinterest and Shopify are expanding their partnership to the UK and 26 other countries.

This includes France, Italy, Spain, Germany, Belgium, the Netherlands, Brazil, Poland, Romania, Slovakia, Czech Republic, Malta, Australia, and New Zealand.

Also of interest: Interview: Dan Lurie, Head of Growth and Shopping Product, Pinterest

As a result, Shopify merchants will have access to Pinterest shopping features including tag deployment.

They will also be able to tap two new products for the first time: dynamic retargeting and multi-feed support for catalogues.

Those advertising for the first time on Pinterest through the latter’s app and using a credit card billing will receive a $100 ad credit which will be automatically converted to the local currency.

Shimona Mehta, Managing Director, Shopify EMEA, adds: “Brands are having to compete like never before to get the attention of buyers.”

“Over the last year in particular, Shopify merchants have recognised that they need to show up wherever their customers are spending time.”

“Since February 2020, we’ve seen installs of our social commerce channels grow 76% globally.”

“Our partnership with Pinterest means that Shopify merchants across the UK can now tap into the purchasing power of over 450 million Pinterest users by building thoughtful, targeted marketing campaigns.”

Bill Watkins, Global Head of Mid-Market and Small Business Sales at Pinterest, comments: “Pinterest is an inspiring place to shop and we're excited to expand our partnership with Shopify.”

“Small and medium businesses in particular have the opportunity to thrive on Pinterest because they connect with consumers in a positive environment when they are early in their decision making journey and full of purchase intent.”

“With the retail ecosystem profoundly evolving over the past year, we’re committed to supporting merchants of all sizes by providing them with a quick and easy access to our shopping features without the need to edit code or deploy resources so they can inspire consumers for what to do or buy next.”