Tesco tests out Finest Restaurant Collection boxes
Tesco is sinking its teeth into the buoyant meal kits market with the trial launch of Finest range restaurant quality collection boxes.
Packaging has been designed by Coley Porter Bell.
There are three options retailing at £20 for chicken or confit duck boxes and £25 for an ox cheek alternative.
All boxes include ingredients for a main course meal for two, alongside a snack and an instruction card.
Tesco says that the trial is aimed at “those looking to add extra excitement to mealtimes after a year in lockdown, as well as those celebrating special occasions at home”.
It notes that pre-Covid, the meal kits market was valued at an estimated £350-400 million per year. Post-lockdown, it’s now said to be worth £700 million.
Ben Sherburn, Head of Brand: Tesco Finest, says: “With restaurants still closed and many celebrating their second birthday or anniversary in lockdown, we were keen to capitalise on the moment and offer our customers something special at home.”
“Coley Porter Bell is our long-term branding partner and completely understands our ambition to offer a premium meal that replicates the feeling of eating out, at home.”
“These boxes come without the hassle of a home cooked meal but with all of the satisfaction and bragging rights.”
The boxes will be available in 215 Tesco stores and online from today, with 73 of Tesco’s large stores offering Click and Collect options.
