Coop renews DemandTec price management and optimisation deal
Swedish grocery retailer Coop has announced a three-year renewal of its price management and optimisation agreement with DemandTec.
The two have been working together since 2012.
In recent years, the cooperative has expanded its DemandTec usage into stores that joined the Coop family from Netto, which was acquired in 2019.
Coop Price and Space Director Fredrik Hermansson comments: “We genuinely value our multi-year engagement with DemandTec optimisation science to craft prices that contribute to our market share, while also returning margins that enable us to reward member-owners and invest strategically in the business.”
“We look forward to continuing a strong and high-impact relationship with the DemandTec team in the years ahead."
"We are very grateful for the longstanding collaborative and productive relationship with Coop, which has focused on measurable business results throughout," says Niranjan Chandrasekaran, DemandTec Vice President of Worldwide Services, Customer Success and Support.
"We are excited to extend the spirit of collaboration to leverage pricing science that serves Coop and its member owners today and into the future."
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