MOSCOT taps Vertebrae 3D and AR tech for virtual try on service

Vertebrae is partnering with New York eyewear and fashion brand MOSCOT to deliver a virtual try-on experience.

MOSCOT now offers 3D and AR enabled visualisations at accurate size and scale for several popular styles of glasses.

This allows shoppers to see how the frames will fit on their face, examine materials and details close up, and more easily determine which styles, colours and sizes are right for them.

The service can be accessed online on web and mobile, as well as through QR codes placed in shop windows and throughout the shop.

“This launch comes at a time that feels especially relevant for our brand as we build on a heritage of over 106 years of eyewear excellence to create new ways to reach and engage our community,” says Zack Moscot, Chief Design Officer at MOSCOT.

“Vertebrae shares our commitment to quality and excellence, and it was an easy decision to partner with their team to manage and deploy 3D and AR in keeping with the service we have offered to our clients for over a century.”

He adds: “Our initial results are strong, and we are excited about extending our implementation to bring our timeless style and extraordinary quality to life for digital shoppers.”

“As a generational family business, we are dedicated to providing a memorable and seamless omnichannel experience for all of our customers whether they are shopping with us in-person or online.”

“MOSCOT is re-thinking the role of the shop window in 2021 and using AR to bring the shop into the street,” says Vertebrae CEO Vince Cacace.

“The use of QR codes has exploded during the pandemic, and MOSCOT is smart to take advantage of their popularity to reimagine the digital shopping experience for online shoppers as well as people walking by or visiting their shops.”