Walmart hits Facebook for Ree Drummond Shop-Along experience

Walmart will next week host a livestream shopping event on Facebook.

Blogger, author, food writer, photographer and TV personality, Ree Drummond, and her daughter, Alex, will demo some of their favourite products from the Walmart exclusive Pioneer Woman Collection.

Viewers will be able to ask questions during the event, as Ree shares the inspiration behind some of the top Pioneer Woman Collection products and gives people the chance to purchase items exclusively available during the Walmart Shop-Along experience.

"Live shopping combines the fun of live video with the convenience of online shopping and offers businesses the unique opportunity to connect with their customers in a truly engaging format,” says Nada Stirratt, Vice President, Global Marketing Solutions, North America, Facebook.

“We're so thrilled to work with Walmart on their live shopping stream, which creates an entertaining environment to engage with their shoppers.”

The event will take place on Walmart.com/live and Walmart’s Facebook page on Thursday, 27th May at 5 p.m. ET.

TikTok

In March, Walmart hosted a second shoppable livestreaming event on social video app TikTok, focusing on beauty products, including L'Oréal's Maybelline and NYX Cosmetics brands, Bliss, The Lip Bar, Kim Kimble and Marc Jacobs fragrances.

The retailer’s Spring Shop-Along: Beauty Edition let viewers order products directly from its TikTok channel.

Creators including Gabby Morrison, who has 3.5 million followers on TikTok, demonstrated their favourite beauty products from Walmart as they shared their skincare, makeup and hair routines and offered tutorials on popular trends.

“In December, we partnered with TikTok to pioneer innovation for the fastest growing digital community. We brought a shoppable live stream experience to US TikTok users for the very first time,” said William White, Chief Marketing Officer, Walmart US.

“The TikTok community enjoyed shopping while engaging with their favourite creators. During the event, we netted 7X more views than anticipated and grew our TikTok followers by 25%.”

He added: “We will continue to bring more shopping experiences to TikTok in the coming months by partnering with creators to highlight different products via different formats.”

“We are excited to test, learn and iterate on what’s best for users as we innovate and chart new territory in social commerce.”