JD Sports has worked with Maintel to modernise the telephony network across its European stores.

The retailer needed to upgrade its unified communications infrastructure due to an ageing IT set up and an expanding international store network.

The new offering taps JD Sports’ VPN cloud connectivity to enable colleagues to communicate via video, audio, and web conferencing links, and Maintel’s Unified Communications as a Service solution, ICON Communicate.

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Barry Loftus, Group IT Director, JD Sports, says: “Maintel speaks our language and has been our preferred IT supplier for more than 20 years, almost from the very start of our company.”

“We see Maintel as an extension of our team, they understand our business and really care about what they are providing and brings real added value to every project delivered.”

“The network is the heart and soul of everything we do - we wanted therefore to provide real retail theatre and we can only do this with an appropriate network.”

“Maintel has helped provide this with the latest upgrade to our European wide store communications network – an update we felt was vital for us, as it gives all of our staff an easy way to collaborate, whilst also providing us with the flexibility that will enable the company to adapt to the rapidly changing retail sector.”

JD Sports is now looking to use Maintel to upgrade to an SD-WAN network, enabling the IT department to control everything centrally.

SD-WAN will let the retailer take advantage of the latest 5G technology. It will also help it to improve its omnichannel offering and personalise in-store solutions.