ASRV deploys Fit Analytics Fit Finder tech

Sportswear brand ASRV has gone live with Fit Analytics’ Fit Finder online sizing solution.

This closely follows another sports retailer, Cosmos Sport, deploying the tech.

“We are deeply committed to delivering exciting, organic shopping experiences to our clientele,” Nikos Varvadoukas, Chief Omnichannel Officer, said in May.

“As a company, we are dedicated to making a difference in the omnichannel space by driving innovation. Providing our customers with a sizing solution was the logical next step in our omnichannel strategy and we look forward to a long, innovative future with Fit Analytics.”

We're delighted to announce that we are live with @ASRVsportswear, a premium sportswear and training apparel brand designed for an active lifestyle. ASRV was founded to integrate the inspirational mindset learned through training and sport into everything we pursue. #fitfinder pic.twitter.com/kf3PfPGBn2
— Fit Analytics (@Fit_Analytics) June 16, 2021

Snap

Snap, the parent company of Snapchat, recently paid $124.4 million to acquire Berlin-based Fit Analytics.

“This acquisition will strengthen our position as an industry leader in apparel and footwear technology. If you are a Fit Analytics partner, this is only the beginning,” Fit Analytics said in a blog post.

“By leveraging Snap’s scale and capabilities, we will not only continue to service our existing clients, but also deepen our relationships and offerings with our brand partners and retailers.”

“Our main focus going forward will be to scale the Fit Analytics business and work with Snap to grow their shopping platform, leveraging our technology and expertise. Our teams will be jointly executing on next generation shopping, fashion and style offerings.”