E-commerce startup HERO debuts social media inspired Stories

Virtual shopping platform, HERO, has launched a new product, Stories, pitched as as an alternative to livestreaming events.

Currently being used by the likes of Ted Baker, size?, Faherty, and Innersense Beauty, this aims to make it easy for brands to create shoppable, short-form One-To-Many videos that bring products to life, and share them directly on their online store.

Today, eCommerce comes alive.

Introducing our most impactful product to-date, Stories—bringing the familiarity of social style-stories to online shopping 🤳

Discover more 👉 https://t.co/qRUbEETwYD pic.twitter.com/h6aP4K7WV4
— HERO® (@usehero) June 17, 2021

“For too long, e-commerce has been purely transactional,” says Adam Levene, Founder, HERO, which was founded in 2015 and has raised $15 million to date.

“With Stories, retail brands can now easily create the kind of real, authentic, and short-form video content today’s shoppers are craving.”

“The Instagram style set up is easy and familiar for the team to work with,” comments Chris Cairns, Concept & Development retail manager at Size?.

“Making it possible for shoppers to click through to products and shop the story encourages our experts to get on there and get talking about our products”