Purina and Perch promote pet products with in-store digital platform

Purina has partnered with Perch to launch an in-store product engagement platform at 200 supermarket locations in the US midwest.

Tapping Perch’s “lift-and-learn” technology, interactive end caps in the pet section incorporate a digital screen that automatically senses what products shoppers touch to respond with videos and information about said products.

“We are excited to have a storytelling platform in the pet category that communicates Purina’s expertise and commitment to providing the leading products that keep pets safe, happy and healthy,” says Kenneth Endermuhle, Purina’s Manager of Category Experience Design.

“With Perch, we can deliver the right product message at the right time, at the point of consideration, so that Purina can stand out where the majority of shoppers purchase pet products - in-store.”

Purina will be able to update digital messaging and is launching initially with education on its ONE 28-Day Challenge. It also includes product category information and mobile integration into an augmented reality experience.

“We are excited to extend our partnership with Purina, a recognised innovator in the pet category,” says Perch CEO Trevor Sumner.

“With this partnership, Perch now provides the most advanced in-store technology to help pet shoppers discover products and connect more deeply with the brands they love.”

“We live in the most exciting era of retail where technology and shopper marketing behavioral data are unlocking new ways for brands and retailers to collaborate and rapidly improve shopper experiences.”