E-commerce startup Browze announces Series A funding round

Browze, an online marketplace for curated lifestyle products, has raised $12.5 million in Series A funding.

The round was led by Valor Siren Ventures and distributed in two parts, first $7.5 million in 2020, followed by an extension of $5 million that closed recently. It takes Browze’s total funding to date to $13.5 million.

“This round of funding is pivotal in driving us forward,” says Izzy Rosenzweig, CEO and Founder, Browze, which works with manufacturers to ship products straight from the factory to consumers and currently serves customers in the US and Europe.

“The cross border e-commerce market is expected to reach $4.8 trillion by 2026, up from $780 billion in 2019. However, today’s e-commerce landscape is crowded with players that don’t deliver on quality, and we are changing the status quo.”

“We want to change the game and give customers what they deserve - quality products at the best price with no surprises.”

“We know that consumers today are spending billions every year with cross-border e-commerce companies,” says Jon Shulkin, Partner at Valor Siren Ventures.

“We were attracted to Browze’s vision of becoming the world’s most trusted discount marketplace by solving for reliability and affordability. The company is well positioned to not only excel in its category, but also set a new industry standard.”

In addition to Valor Siren Ventures, Browze also has the backing of former AliExpress and Tmall Global VP, Shaoming Yang. He serves as Advisor for China Operations and is also an investor.

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